Assistant Professor, Department of Commerce
EDUCATIONAL QUALIFICATIONS
- Awarded Ph.D on the topic “ A study on Retail Marketing in Kerala” from Dept. of Commerce, University of Kerala, India.
- M.Phil from Department of Commerce, University of Kerala, India in 2008 with Grade “A”.
- M.Com (Third Rank) from University of Kerala, India in 2006 with 76.67% marks.
- B.Com from University of Kerala, India in 2004 with 76.8 % marks.
- Pre-Degree from University of Kerala, India in 2001 with 66.6 % marks.
- ICSE from Council for the Indian school Certificate Examinations, New Delhi, India in 1999 with 70.67 % marks.
OTHER QUALIFICATIONS
- UGC – JRF, NET- June 2011
- State Eligibility Test , May 2006
EXPERIENCE
- Currently working as Assistant Professor in the Department of Commerce , Sree Vivekananda College, Kunnamkulam since 01/06/2022
- Worked as Assistant Professor in Sree Kerala Varma College , Thrissur from 18/07/2014 till 31/5/2022
- Worked as Guest Lecturer in Commerce in Baby John Memorial Government College , Chavara , Kollam against the F.I.P deputation vacancy from 4/7/2013 to 16/7/2014.
- Worked as Guest Lecturer in Commerce in Devaswom Board College, Sasthamcottah, Kerala, against the F.I.P deputation vacancy from 25/10/2006 to 30/3/2007.
ARTICLES PUBLISHED
- Published an article in the Indian Accounting Association e-journal-Business Spectrum titled “Changing Trends in Kerala Retailing” Vol.1, No.1, January-June 2011.
- Published an article in the journal Commerce & Business Researcher titled “Organized retail trade in India and changing consumer psyche”, Vol.4, Issue 1&2, July –December 2011.
- Published an article in the Journal Yojana (Malayalam), May 2011 on the topic regarding “The marketing aspects of handloom sector”.
COURSES ATTENDED
- Orientation Course – ASC, Kerala Veterinary and Animal SciencesUniversity, Manutty From 20/07/2018to 16/08/2018(28 days) ASC , Manutty
- Refresher Course – ASC, Kerala Veterinary and Animal SciencesUniversity, Manutty From 03/07/2019 to 16/07/201 (14 days) ASC, Manutty
- FDP Programme – The Kerala State Higher Education Council, 18 to 22 November 2019 KSHEC
SEMINARS AND PAPER PRESENTATIONS
- Participated on a Regional Seminar on ‘Accounting for Government policies and Practices organised by the Kerala Chapter of the Indian Accounting Association, Department of Commerce, University of Kerala on 14 December 2009.
- Participated and presented a paper titled ‘Retail Industry: A Boon or Bane to the Industrial Development of the State’. in the national seminar on the ‘Industrial Development of the Kerala-Policies and Politics’ organised by the Department of Commerce, University of Kerala on 16 December 2009 .
- Participated in All India Convention of Tourism Professionals on the theme “New Age Marketing”, organised by Kerala Institute of Travel and Tourism Studies (KITTS), in association with Indian Tourism Congress on 5th and 6th of February 2010 at Thiruvananthapuram, India.
- Participated on a six day workshop on SPSS organised by the Department of Commerce, University of Kerala, during May 17-22, 2010.
- Participated in the seminar on “Recent Developments in Company Law Matters” organised by the Centre for Corporate Development and Training in association with Trivandrum Management Association on 1st July, 2010 at Trivandrum.
- Participated in the State level seminar on “Opportunities and Challenges In Indian Logistics” organised by the School of Commerce, RVS College of Arts and Science, Coimbatore in association with IAA, Kerala branch on Trivandrum ,17th September,2010.
- Participated and presented a paper titled “Green Marketing in Kerala: Issues and Challenges” on 63rd All India Commerce Conference on 1-3 rd October, 2010, organised by the Faculty of Commerce, Goa University.
- Participated and presented a paper titled “Impact of goods and service tax on retail sector” on the pre-seminar session of the XXXIII All India Accounting Conference on November 6, 2010, at the Department of Commerce, University of Kerala.
- Participated on the XXXIII All India Accounting Conference & International seminar on Accounting Education and Research on November 13-14,2010, at University of Kerala and presented a paper titled “Ethical issues in retail business: A way to survive and succeed”.
- Presented a paper titled “Financial Inclusion : A strategic approach towards inclusive growth” in the International conference on Innovations and Inclusions in Banking: Issues, Strategies, and Options, organised by the Department of Applied Economics, Kannur University on 3-4 February,2011.
- Presented a paper titled “Organised retailing in Kerala: A study on customers shopping experiences in the era of globalisation” in the International Conference on Global Business Environment And Its impact on Management Education, organised by the Periyar Institute of Management Studies, Periyar University, on February 10th and 11th, 2011.
- Participated and presented a paper titled “Financial Inclusion: A way for revitalizing the co-operative system” in the National seminar on Financial Inclusion and Co-operative banking: An Emerging Model, organised by the Department of commerce, University of Kerala, on March 4, 2011.
- Presented a paper titled ‘HRM in Retail Industry :A challenging task ahead’ in the National seminar on “Emotional Intelligence and Organizational Development – An Interdisciplinary Approach” organised by Department of Commerce, Periyar University , held on March 28, 2011.
- Participated in a two day workshop on Methodology Course in Commerce at the UG Level conducted by the Department of commerce, FMN college, Kollam,Kerala on 25th and 26th August, 2011.
- Participated in a two day National workshop on “Research methods in Social sciences” organised by the Researcher’s Forum , Department of commerce, IMK University of Kerala,India held on 3rd and 4th of February 2012.\
- Presented a paper titled “Growth of financial services through financial inclusion” on a two day seminar conducted by the Department of commerce, University of Kerala, on Feb23-24, 2012.
- Participated in the national seminar on Research in Commerce –Innovative Approaches and Emerging Trends and presented a paper titled “Literature Review An Insight” conducted by Dept. of Commerce, Mar Ivanios College, Trivandrum on Feb 1-2,2013.
- Presented a paper titled “Retail Globalisation and Patterns on FDI Inflows in various sectors of the Indian economy” in the International Seminar on Foreign Direct investment –The Indian Scenario, organised by the Department of Commerce, School of Business Management and Legal Studies , University of Kerala on March 23-24, 2013.
- Participated in a one day National Seminar on the “Impact of Corporate Retailing in India” Sponsored by Collegiate Education and Dept. of Commerce, Baby John Memorial Govt. College, Kollam and presented a paper titled “ Retailing in India & Pattern of FDI Inflows in various sectors of the Indian economy ” on 22nd November,2013.
- Participated and chaired in a two day UGC sponsored National Seminar on the area “Redefining marketing in the era of globalisation” organised by Providence Women’s College, Calicut on 3rd and 4th September 2015 and also presented a paper titled “ “Sweeping changes in the shopping habits of consumers.”
- Attended the Faculty Development Programme for IFRS conducted by ISDC at Calicut University on January 9, 2017
- Participated and presented a paper “Infrastructure Investment Environment In India” in a three day International Seminar on “ Infrastructure- Industrialisation and Development : Forward Linkages drawing from Global Models” organized by Department of Commerce, School of Management and Legal Studies, University of Kerala on 16-18 February, 2017.
- Participated in a three day National workshop on “Time series analysis and Basics of Behavioural Finance sponsored by the Directorate of Collegiate Education and organized y the P.G . Department of Commerce, BJM Govt. College, Kollam on 28 to 30, November 2018.
- Participated in a two day International Seminar on “ Entrepreneurship and Innovation : Dreaming Scanning and Discovering New Horizons organized by Sri A.C. Achutha Menon Government College, Thrissur on 10 and 11 January 2019
- Participated in a two day National Seminar on “ New Age Business: Emerging Realities organized by the Department of PG Studies and Research in Commerce and Management , Sri . C. Achutha Menon Government College, Thrissur on 10 and 11 January 2020.
OTHER ACTIVITIES
- Participated as a volunteer supporting the conduct of the XXX111 All India Accounting Conference And International Seminar on Accounting Education and Research on November 13-14 ,2010, jointly organised by the Department of commerce, University of Kerala, and Indian Accounting Association , Kerala Branch.
- Participated as a trainer and also as a volunteer in the Tribal training programmes for Eco-tourism initiatives conducted by the Department of commerce, University of Kerala in tie up with the SC/ST Development Department held at Thekkady, Wayanad and Silent Valley in the year 2011.
CONTACT DETAILS
Address:
Thottakattu House
Tangasseri
Kollam, Kerala, India.
Email: devikaleela@gmail.com